Such agreements deal an especially big blow to rival Apple, which long has been the leading podcast distributor. Part of the pitch, Spotify has 286 million users worldwide, and its algorithm-driven playlists and recommendation tools can help super-size the audience for a show like Rogan’s. Before signing Rogan, Spotify lured the comedy show Last Podcast on the Left. Inking exclusive licensing deals with major podcast players is central to its strategy to woo more listeners, like when Sirius brought Howard Stern to its platform in the early 2000s. In todays Hot Takes, some pressure potentially mounting for Spotify after Joe Rogan, one of their podcast stars, takes some heat, after he tested positive for COVID-19. Spotify has made podcasting a key arm of its audio strategy, acquiring studios Gimlet and Parcast in early 2019 and bringing pop culture and sports editorial brand The Ringer in-house earlier this year. The Joe Rogan Experience also produces video episodes also to be available on Spotify as in-app vodcasts, a growing area of opportunity for the audio-first company. He also made 'Terms and Conditions May Apply' and 'What Lies Upstream'.
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Cullen Hoback is an investigative filmmaker whose latest doc series 'Q: Into The Storm' is now available on HBO Max. Since its launch in 2009, the pioneering Joe Rogan Experience has built a loyal fan base as Rogan broaches topics including neuroscience, sports, comedy, health and infectious disease with humor. Listen to this episode from The Joe Rogan Experience on Spotify. Streaming platform Spotify recently inked an exclusive deal with Joe Rogan, the controversial host of the most popular podcast in America, The Joe Rogan Experience, but some Spotify.
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While Spotify will become the exclusive distributor of Joe Rogan Experience, the host/comedian will retain full creative control over the show and work independently from the music streaming giant, not as an employee. “The only difference will be it will now be available on the largest audio platform in the world.” Spotify doesn’t intend to remove a recent episode of of The Joe Rogan Experience after the podcast featured conspiracy theorist Alex Jones, leaked emails to management show. Speaking to comedian Joe List on the latest episode of his Spotify podcast, The Joe Rogan Experiencewhich, the host says, gets over 200 million downloads per month on the platformRogan. “It will be the exact same show,” Rogan said on his Tuesday morning show in announcing the move.